So, don’t forget to subscribe to our blog for similar blogs, guides, and tutorials. We hope this blog helped you to enhance your knowledge of color theories. Understanding color theory can help you to make conscious decisions while picking colors for your brand. □ Choose The Ideal Color For Your Brand & Increase Brand AwarenessĪs the colors can speak for your brand, you need to have knowledge of colors. Similarly, every color portrays a specific message which is why you need to be aware while choosing your brand color. While green means natural and organic, red and yellow portray positivity and passion. Because specific colors can portray specific means, when you choose the perfect brand color for your brand, it will help you to visually communicate and send your brand message with ease. When you are choosing a brand color, you need to be aware of the colors that you are choosing. □ Color Psychology: Why Specific Colors Matters In Branding? You need to understand the light contrast and light to create the perfect combination. You can pick any color from the color wheel, however, you need to be careful when choosing another color for combining it into your design. ✨ How To Use Color Techniques To Create Color Combinations?Ĭolor combinations are extremely crucial to understanding if you want to pick the right colors for your design. The Fanta brand logo portrays excitement which is exactly what a soft drinks company needs. While talking about Triadic color schemes, Fanta used them brilliantly with modern, vibrant, and engaging colors. However, you should pair a warm color with a cool one to keep the focus on your primary color which will create a complementary color scheme. According to color theory, you need to pick one color that will be the focus of your design while the other one will create some contrast. □ Complementary Color SchemeĬomplementary color schemes are the colors that you find on the opposite side of your selected colors in the color wheel. It can also help you to create new color combinations for your brand that can stand out. With color schemes, you can decode the color combination decision from any icon brand color. So, what should you keep in your mind when choosing your brand colors? If you want to build an iconic color, you need to understand the color schemes. Color Schemes: How To Create Beautiful Color Combinations For Your Brand Therefore, while choosing your brand colors, you must understand color psychology to increase your brand awareness. It can pass nonverbal messages to the customer and create an emotional connection with them. □ What Is The Relationship Between Colors and Brand Awareness?Ĭolor psychology is important for brands as it has the direct power of influencing people’s decisions. You can easily create variations of hues by adding lighter or darker colors. The tints, tones, and shades are the variation of hues. To understand color theory, these basics are important to study first. When you are working with colors, you will hear about hues, tints, tones, and shades quite often. □ Understanding Hues, Tints, Tones, & Shades In Color Theory This blog will help you understand how you can mix and match colors and make your design stand out. In addition to that, what works for printed colors may not look well on digital screens. While printing colors refer to the colors you see on printed papers, flyers, cards, or even in books, digital colors are what you see on screens. If you want to understand color theory, you need to keep these two types of colors in mind before going any further. To start with, you can find two types of colors that we mainly use in a design that are print color and digital color. □ A Brief On The Fundamentals Of Understanding Color TheoryĬolor theory is a combination of vast guidelines.
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